In the Web Design and the Business world, "IMAGE is EVERYTHING". We have a limited amount of time to leave a lasting impression and catch the attention of the audience or they will forget about us, as fast as a single click! With this in mind I would suggest to create modern high quality blocks with eye-catching taglines and breath taking images that inspire users to build online businesses. The images you use should be HIGH QUALITY  professional modern images that the audience can relate to and the block format/layout and design should be competitive to the latest and greatest in modern and up-to-date technology available today! You want to be known as a company that creates cutting edge technology and awarding winning graphic concepts and eye catching blocks.  50% of the blocks I purchased I would end up deleting due to the fact they look out-dated. Remember IMAGE is EVERYTHING!